2023 August 8th Dinner Meeting - 1.5 PDUs - VIRTUAL
Determining Customer Defined Value
Speaker: Kevin Traw, Vice President at UnitedHealth Group
August 8, 2023
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Presentation Description |
Description of Topic/Presentation: Successful products deliver value from the perspective of the customer, which may be different than how an organization defines values. This workshop will go through a hands-on approach, with an actual product, to determine the value to the customer and what the ideal customer would look like for the product. Learning Objectives:
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Speaker Bio(s) |
Kevin Traw, Vic President at UnitedHealth Group Kevin Traw is a Vice President at UnitedHealth Group, accountable for leading 500+ employees, in 4 US locations. He is responsible for OptumRx Multi-Dose Pharmacy Operations for a 28,000 employee, $90B+ in revenue and 1.3B+ prescriptions managed healthcare company. Kevin manages all aspects of the pharmacy operations for divvyDOSE. Specific responsibilities include Customer Service, Customer Enrollment, Customer Billing, Facilities, Training, Front-End & Back-End Pharmacy Fulfillment, Logistics, Quality and IT Help Desk. He is also Chair of the UnitedHealth Group (UHG) Disability Inclusion Leadership Advisory Council (LAC) and a member of the Military, Veteran and Spouse LAC. Lastly, he is an Executive Sponsor for UHG DoD Skillbridge Program. Prior to joining UHG, Kevin spent 20 years in the US Air Force on active duty. He retired as a Lt Colonel in February 2014. |
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Location |
This session will be delivered via online webinar. The link will be sent to all registered attendees on the Tuesday before the dinner meeting begins. |
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Time |
5:30 p.m. - Registration & Mingling (in-person event only) |
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Cost |
$20.00
Registration Deadline : Must register before noon on day of event. PDUs: 1 - Business Acumen; 0.5 - Power Skills |
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It is no longer possible to register for this event
