2023 August 8th Dinner Meeting - 1.5 PDUs - Presentation Only

Business Acumen


Determining Customer Defined Value

Speaker:  Kevin Traw,  Vice President at UnitedHealth Group

August 8, 2023

Presentation Description

Description of Topic/Presentation:

Successful products deliver value from the perspective of the customer, which may be different than how an organization defines values.  This workshop will go through a hands-on approach, with an actual product, to determine the value to the customer and what the ideal customer would look like for the product.

Learning Objectives:

  1. Understand the factors in determining customer value
  2. Applying the value of a product to determine what type of customer is the ideal customer
  3. Learn the application of a simple solution to a complex challenge

Speaker Bio(s)

Kevin Traw,  Vic President at UnitedHealth Group

Kevin Traw is a Vice President at UnitedHealth Group, accountable for leading 500+ employees, in 4 US locations. He is responsible for OptumRx Multi-Dose Pharmacy Operations for a 28,000 employee, $90B+ in revenue and 1.3B+ prescriptions managed healthcare company. Kevin manages all aspects of the pharmacy operations for divvyDOSE. Specific responsibilities include Customer Service, Customer Enrollment, Customer Billing, Facilities, Training, Front-End & Back-End Pharmacy Fulfillment, Logistics, Quality and IT Help Desk.  He is also Chair of the UnitedHealth Group (UHG) Disability Inclusion Leadership Advisory Council (LAC) and a member of the Military, Veteran and Spouse LAC.  Lastly, he is an Executive Sponsor for UHG DoD Skillbridge Program.   Prior to joining UHG, Kevin spent 20 years in the US Air Force on active duty.  He retired as a Lt Colonel in February 2014.


DoubleTree Irvine Spectrum: 90 Pacifica, Irvine CA 92618 


Dinner / Meal

Not Available - Presentation only does not include the meal.


5:30 p.m. - Registration & Mingling (in-person event only)
6:00 p.m. - Dinner (in-person event only)

6:00 p.m. - Program Starts
6:40 p.m. - Speaker Presentation (1.5 PDUs, 90 minutes)
8:45 p.m. - Meeting Adjourned




Registration Deadline : Must register before noon on day of event.

PDUs:  1 - Business Acumen; 0.5 - Power Skills


For online registrations, we accept only credit cards (Visa, MasterCard, and American Express using PayPal) and payment must be paid in full at the time of registration. For walk-in registrations, we accept credit cards (no cash). If you register for an event online and receive an error message or are unsure if something is wrong, please send an email to support.request@pmi-oc.org as soon as possible

Cancellation Policy

Reservations must be canceled no later than 10 pm PST two days prior to the event in order to receive a refund. All cancellations (including duplicate registrations) are subject to a 10% Administrative Fee. To cancel, send an email to registration_cancel@pmi-oc.org and include your name and the event. Click here to view the PMI-OC Event Registration and Cancellation Policy in its entirety.

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It is no longer possible to register for this event

It is no longer possible to register for this event


Type of category: Dinner Meetings

Type of activity: Business Acumen

Date: August 8th, 2023

Hour: 5:30PM to 8:45PM

Registration close date: August 8th, 2023 at 12:00PM

# of PDUs: 1.5


Students: $20.00

Double click me!Members: $20.00

Non-members and Guests: $20.00


DoubleTree Irvine Spectrum