The Dual Advantage: Combining Marketing with PMP Skills for Career Growth

Power Skills, Business Acumen

Andy Tien

VP Marketing Strategy, Senior Specialist

City National Bank

About the Presentation

In today’s competitive landscape, every professional must become a marketer — whether you’re selling an idea to stakeholders, positioning yourself for your next career move, or building a compelling strategy to launch a product or service.

This interactive session will show you how to stay PMP-certified and ahead of the curve by combining project management excellence with the power of marketing automation, AI, and personal branding. Discover how the world’s top brands charge a premium by cultivating trust, quality, credibility, and assurance — and learn how to apply these same principles to your own career and projects.

We will dive into practical, real-world strategies to build your personal brand so you can be “found” — with a walkthrough of how to strengthen your LinkedIn presence and boost your professional visibility.

You will also see a hands-on case study demonstration of how to leverage modern marketing automation, creative, and AI tools:

·         Prompt engineering for marketers and PMs

·         Drafting engaging marketing copy and social posts with Zoho Social

·         Creating eye-catching graphics with Canva

·         Writing effective content using ChatGPT

You will leave this session with actionable tools and fresh ideas to market yourself and your projects — so you are ready before the next opportunity presents itself.

Learning Objectives:

·         Personal branding on LinkedIn

·         How to differentiate in a competitive job market

·         How to apply PMP principles to Marketing to stay ahead

About Andy Tien

With over 25 years of experience spanning marketing, project, and program management, Andy Tien blends deep functional and industry expertise with a future-forward mindset. Andy has excelled as a marketing leader in the banking, credit union, and entertainment industries, consistently delivering innovative results in complex, fast-changing environments.

A PMP-certified professional and proud USC MBA graduate, Andy brings a rare fusion of business acumen, strategic thinking, and operational discipline to every challenge he tackles. Currently at City National Bank, Andy has been nominated and selected to be part of the bank’s data team, leading the Marketing Department’s automation and AI initiatives — helping position the organization at the forefront of intelligent marketing.