2025 July 10th Dinner Meeting (In-person only) - 1 PDU - Presentation Only
"Leading with Purpose: Driving Digital Transformation in a Rapidly Changing World"
Speaker: Allison McGuire, VP of Marketing & Ecommerce
July 10, 2025
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Presentation Description |
Description of Topic/Presentation: “Leading with Purpose: Driving Digital Transformation in a Rapidly Changing World" In today’s landscape of accelerating change—from AI disruption to shifting consumer expectations—marketing leaders must balance innovation and strategy with realistic initiatives. In this dynamic session, Allison McGuire shares real-world insights from her 10-year tenure transforming a century-old retail brand into a modern ecommerce powerhouse. Through candid stories, expert insights, and practical exercises, attendees will learn how to lead teams through digital change and build sustainable growth in an evolving marketplace. Learning Objectives
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Speaker Bio(s) |
Allison McGuire, VP of Marketing & Ecommerce Allison McGuire is a seasoned VP of Marketing & Ecommerce with over 20 years of experience leading digital transformation, performance marketing, and customer experience initiatives across high-growth retail and ecommerce brands. Known for her strategic leadership and data-driven mindset, she has scaled multi-channel programs, revitalized underperforming campaigns, and driven record-setting revenue and profitability. Most recently, Allison led Paper Mart to its most successful years in the company's 100-year history through innovative loyalty, affiliate, and digital programs. |
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Location |
In-person only meeting Duck Club (Irvine Ranch Water District) FREE PARKING |
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Dinner / Meal |
Not Available - Presentation only does not include the meal |
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Time |
5:30 p.m. – Registration Opens |
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Cost |
$25.00
Registration Deadline : Must register before 12:00 p.m. on Thursday, July 10th. PDUs: 1 - Power Skills . |
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Reservations must be canceled no later than 10 pm PST two days prior to the event in order to receive a refund. All cancellations (including duplicate registrations) are subject to a 10% Administrative Fee. To cancel, send an email to registration_cancel@pmi-oc.org and include your name and the event. Click here to view the PMI-OC Event Registration and Cancellation Policy in its entirety.
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